ART CELLAR Branding & Website - Mpls, MN
2501 Stevens ave | the Minneapolis College of Art & Design
It is a non-profit store with discounted prices and all profits going to fund MCAD student scholarships. www.artcellarblog.wordpress.com
Rebrand for their Wordpress site, we decided on a clean minimal design to be more consistent with the college's branding. The main objective was to direct customers to it’s location and the online catalogue for MCAD merchandise.
We wanted to establish a logo that would unite the online presence and the brick and mortar store. A combination of serif and san-serif fonts were chosen for a clean look but with a playful tilt on the O and E to mirror the fun atmosphere of the store. I designed logos for the social media profile pics, Wordpress header and submarks to be spread throughout the website and Art Cellar collateral.