Projects typically start with a deep dive into your objectives for the project and your overall aesthetic. I start by sending you a brand questionnaire and once I get a sense of the brand image we start defining your design language with a word study (example above^).
I start my design process(4-6 weeks) as soon as I receive the 50% deposit. I offer my clients 3 concepts with visuals accompanying the logos to help cultivate the overall look and feel of the brand. You will receive a presentation with concepts and proposed internal font system. Initial concepts take 5-10 business days.
For a web design package I start with sending you a homepage mockup as a PDF and have a conversation around that concept.
Three rounds of revisions are included in all of my design services to assure that every need is met. At this point it’s about narrowing down what you like and don’t of the concepts. The revisions can happen fast depending on how quickly I get a response/feedback on the concepts.
that’s a wrap
Once the design is wrapped you will receive all the elements and files to help you carry out your brand on various platforms and to ensure that brand consistency is carried out successfully.
Most basic packages include the following: Logomark, Color Palette, Font System, Business Card, Letterhead, Notecards, and Envelopes. Packages are customizable.
For the web design package, upon delivery is your website complete and a training tutorial so you can update your website as needed.